quarta-feira, 10 de junho de 2009

Business, Sales and Marketing Jargon

Sources: http://www.pqinternet.com/163.htm, http://www.buzzwhack.com/, http://www.urbandictionary.com/, http://www.cnet.com/1990-11136_1-6275610-1.html, http://wordspy.com/, http://www.investopedia.com/?viewed=1, http://en.wikipedia.org/wiki/Main_Page, http://financial-dictionary.thefreedictionary.com/, http://www.thefreedictionary.com/.

• Ballpark Figure = a guess (allusion to the size of baseball stadiums).
• Bandwidth = the resources needed to complete a task or project.
• Baste the Turkey = meaning to attend to a task that has been ignored for some time.
• Business-to-Business (B2B) = commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
• Business-to-Consumer (B2C) = businesses serving end consumers with products and/or services.
• Business-to-employee (B2E) = electronic commerce which uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes.
• Business-to-Government (B2G) = a derivative of B2B marketing and often referred to as a market definition of "public sector marketing" which encompasses marketing products and services to government agencies through integrated marketing communications techniques such as strategic public relations, branding, marcom, advertising, and web-based communications.
• Best of Breed = One of the top honors at Westminster, but in the tech world it’s supposedly the top software or hardware in its class.
• Best Practices = the belief that there is a technique, method, process, activity, incentive or reward that is more effective at delivering a particular outcome than any other technique, method, process, etc. The idea is that with proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a task, based on repeatable procedures that have proven themselves over time for large numbers of people.
• Bizmeth = shortening of "business method".
• Boil the Ocean = meaning to take on a task with an overwhelming and impossible scope.
• Brand = a. A trademark or distinctive name identifying a product or a manufacturer. b. A product line so identified. c. A distinctive category; a particular kind
• Brick-and-mortar = a brick-and-mortar business is a real, physical business, in contrast with an online company.
• Business Process Outsourcing (BPO) = a form of outsourcing that involves the contracting of the operations and responsibilities of a specific business functions (or processes) to a third-party service provider.
• Buzzword compliant = In the technology industry, being buzzword compliant means that a particular product supports features that are currently in vogue.
• Client-centric = Marketing-speak for anything that focuses on the needs of the customer.
• Circle back = Middle-management buzzword for the need to discuss an issue at a later time.
• Co-opetition (Coopetition) = a neologism coined to describe cooperative competition. Co-opetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage, and where they believe they can share common costs.
• Consumer-to-consumer (C2C) (or citizen-to-citizen) = electronic commerce involves the electronically-facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered.
• Core competency = it is a specific factor that a business sees as being central to the way it, or its employees work. It fulfils three key criteria: 1) It provides consumer benefits; 2) It is not easy for competitors to imitate; 3) It can be leveraged widely to many products and markets.
• Customer-centric = same as Client-centric.
• Downsizing = the same as sacking employees; firing staff.
• Drinking the Kool-Aid = refers to the cyanide-laced Flavor Aid used by the Jim Jones cult. It means trusting in things offered by authority figures.
• e-Business = the utilization of information and communication technologies (ICT) in support of all the activities of business.
• Eat their own dog food = also known simply as "dog food", meaning to use a product yourself which you sell to others.
• Enterprise = A business, company, or comparable organization.
• Event horizon = As the Event Horizon of a black hole, which is the limit of the attraction of the dead start magnetism and after you cross it, no return is possible, so is the Event Horizon of failure. It’s that limit that, if you cross, there’s no return and failure is guaranteed.
• Eyeballs = the amount of traffic to a Web site. Since any site depends on traffic, the more eyeballs it has the better.
• Fulfillment issues = final details or problems in the fulfillment of a project.
• Going forward = in the future.
• Granular = It’s the finite details or specific fine points of a proposal or deal.
• Herding cats = any frustrating or near impossible task.
• Holistic (approach/integration) = in its entirety; any system, structure or organism considered as a whole composed of many parts. A holistic approach considers something as a whole as opposed to considering it divided in parts.
• Infrastructure = the basic physical and organizational structures needed for the operation of a society or enterprise, or the services and facilities necessary for an economy to function.
• Knowledge Process Outsourcing (KPO) = it is a form of outsourcing, in which knowledge-related and information-related work is carried out by workers in a different company or by a subsidiary of the same organization, which may be in the same country or in an offshore location to save cost. Unlike the outsourcing of manufacturing, this typically involves high-value work carried out by highly skilled staff. KPO firms, in addition to providing expertise in the processes themselves, often make many low level business decisions—typically those that are easily undone if they conflict with higher-level business plans.
• Leverage = in negotiation, leverage is a measure of which side, at any given moment, has a greater ability to influence the other side. Types of leverage include positive leverage, negative leverage, and normative leverage.
• Logistics = refers to shipping and shipping companies.
• Logistically = to act in the Logistics style (i.e. "speaking logistically", "thinking logistically").
• Long Tail = The phrase the Long Tail (as a proper noun) was first coined by Chris Anderson in an October 2004 Wired magazine article to describe the niche strategy of businesses, such as Amazon.com or Netflix, that sell a large number of unique items, each in relatively small quantities. Anderson elaborated the Long Tail concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.
• Low Hanging Fruit = the easy sales to get.
• Make it Pop = make it popular.
• Metrics = A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
• Mindshare = Mindshare represents a company's ability to retain a piece of the public's consciousness. So in other words, if Pets.com had mindshare, a person shopping for dog food would think of the company before any other source.
• Mission Critical = essential.
• New economy = as the U.S. economy took off in the late 1990s, it was said we were witnessing the transition of a manufacturing-based economy to one centered on the exchange of ideas and information. Some believed the tech boom would create permanent steady growth, low unemployment, and immunity to boom-and-bust cycles--thus, a new economy. Yet something was lost in this entire theory making, as some decidedly old-economy concepts were forgotten. A company still had to be competitive and earn money, it still had to attract--and retain--customers, and it still had to justify its stock price. In short, new was not improved.
• Next generation = an immediate more advanced level of a service, product or process yet to come.
• Next level = a more advanced and refined level.
• Offline = to continue a conversation privately.
• Offshoring = also known as Offshore Outsourcing, or something being offshorable, i.e., on another continent.
• Open Kimono = to be open and transparent in discussions.
• Outsourcing = the subcontracting a process, such as product design or manufacturing, to a third-party company.
• Paperless Office = the paperless office was a publicist's slogan, meant to describe the office of the future. The basic idea was that office automation would make paper redundant for routine tasks such as record-keeping and bookkeeping. The idea came to prominence with the introduction of the personal computer.
• Private Electronic Market (PEM) = the use of the Internet to connect a limited number or pre-qualified buyers or sellers in one market. PEMs are a hybrid between perfectly open markets (e.g. exchanges where there is no pre-existing relationship between buyer and seller - similar to eBay) and closed contract negotiations (such as a sealed bid tender, where there is no visibility between competitors and hence no response to competition). The core idea of PEMs is to create competition among buyers/sellers while allowing buyers/sellers to adjust all those aspects of the deal that are typically only dealt with in a negotiation. This creates a problem of "comparing apples and oranges": bids may be quite different in many dimensions and therefore cannot easily be compared. Apart from the dimension of price these could include pre-negotiated discounts (e.g. for loyalty), specific qualities, combinations of goods and services with conditional pricing, freight differentials, contract fulfillment timing, payment terms, or deliberate constraints such as market share limits.
• Return on Investment (ROI) = is the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested. The amount of money gained or lost may be referred to as interest, profit/loss, gain/loss, or net income/loss. The money invested may be referred to as the asset, capital, principal, or the cost basis of the investment. ROI is usually expressed as a percentage rather than a fraction.
• Rich Media = also known as Interactive media, it is a type of collaborative one and refers to media that allows for active participation by the recipient, hence interactivity.
• Rightshoring = Restructuring a company's workforce to find the optimum mix of jobs performed locally and jobs moved to foreign countries. Also: right-shoring.
• Sarbanes-Oxley (SOX; Sarbox) = The Sarbanes-Oxley Act of 2002 (Pub.L. 107-204, 116 Stat. 745, enacted July 30, 2002), also known as the Public Company Accounting Reform and Investor Protection Act of 2002 and commonly called Sarbanes-Oxley, Sarbox or SOX, is a United States federal law enacted on July 30, 2002, as a reaction to a number of major corporate and accounting scandals including those affecting Enron, Tyco International, Adelphia, Peregrine Systems and WorldCom. Normally when a foreign company wants to go public in the U.S, it needs to comply with the regulations and practices this law imposes.
• Seamless = it is a system quality attribute, often applied to converging or merged technologies, that refers to the degree to which these technologies present a consistent structure and paradigm in interfaces and operations, so that the transition from one technology to another is not disruptive or confusing either in usage or integration. Synonymous with perfect and undisruptive.
• Shave the Baby = it means to streamline as much as possible.
• Siloed = meaning completely separated with no communication between.
• Solution = an optimum service.
• SOX = abbreviation of Sarbanes-Oxley.
• State-of-the-Art = the most technologically advanced of its time.
• Streamline = to organize, modernize or simplify a product, service or process.
• Tail Risk = A form of portfolio risk that arises when the possibility that an investment will move more than three standard deviations from the mean is greater than what is shown by a normal distribution.
• Touch Base = to talk to someone; to confer with someone briefly.
• Value-added = Value added is the risk adjusted return generated by an investment strategy: the return of the investment strategy minus the return of the benchmark. Simply stated, a company tacks on extra features (service, warranties, additional products, etc.) to its product so the customer has difficulty comparing prices with the competition.
• Visibility = the exposition of a company to the general public.
Keep Dreaming,

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