MARKETING-SALES Vocabulary

Hi,
Today we’ll deal with vocabulary - another article of this new series.
You’ll find below some expressions used in the Marketing and Sales area, taken and adapted from http://www.learn-english-today.com/business-english/marketing-sales-vocabulary.html. I hope they will help you.

MARKETING-SALES
Vocabulary
After-sales service: Service that continues after the sale of a product (maintenance, etc.)
Agent: Person or company that acts for another and provides a specified service.
B2B e-commerce: Business to business e-commerce: use of commercial networks, online product catalogues and other online resources to obtain better prices and reach new customers.
B2C e-commerce: Business to consumer e-commerce: online sale of goods and services directly to consumers.
Benchmarking: Comparing one's products to those of competitors in order to improve quality and performance.
Buyer: 1) Any person who makes a purchase. 2) A person employed to choose and buy stock for a company.
Cash refund offer: Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer.
Chain store: Two or more shops or outlets that have the same owner and sell similar lines of merchandise.
Client: A person who buys services or advice from a lawyer, an accountant or other professional.
Close: Finalize a deal or sale.
Convenience store: Small shop located near a residential area that opens long hours, seven days a week.
Customer: A person who buys something from a shop or business.
Coupon: A certificate that gives customers a saving when they purchase
a specific product.
Deal: A business transaction.
Department store: A large shop or store that carries a wide variety of product lines.
Direct investment: Entering a foreign market by setting up assembly or manufacturing facilities in that country.
Discount: A reduction in price.
E-commerce: Buying and selling by electronic means, primarily on the Internet.
E-marketing: Promotion of products and services over the Internet.
Extranet: A network that connects a company with its suppliers and distributors.
Fair: Any event whose objective is to divulge or sell at least one product.
Follow-up: To maintain contact after the sale to ensure customer satisfaction.
Franchise: Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system.
Guarantee: A promise that a product will be repaired or replaced if faulty.
Intranet: A network that connects people within a company to each other.
Joint Venture: 1) A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service. 2) Any association between at least two companies which does not constitute a merger.
Market leader: The company with the largest market share in an industry.
Mark up: The percentage of the price of a product added to cost to reach a selling price.
Merger: A fusion of at least two companies into a new one, with a new name.
Opinion leader: Person within a reference who, because of competence, knowledge, or other characteristics, exerts influence on others.
Packaging: Designing and producing the container or wrapper for a product.
Product: Anything that can be offered on the market, usually for sale.
Product line: A group of products that are closely related.
Prospect: A potential customer.
Representative: A sales representative is a person who represents and sells for a company.
Retail: To sell in small quantities, as in a shop, directly to the consumers.
Shopping center: Group of shops or retail businesses developed and managed as a unit.
Take-over: A purchase of a company by another.
Telephone marketing: Using the telephone to sell directly to customers.
Trade fair: An exhibition at which companies in a specific industry can show or demonstrate their products.
Viral marketing: The Internet version of word-of-mouth marketing - email messages that customers pass on to friends.
Wholesale: To sell goods and services to those buying for resale (e.g. a shop) or for business use.

Chin up!